Going to Valhalla in "God of War"
Stage 1 - Confex Level 0 (Expo)
-All-BusinessGame DesignPR & Marketing
Information
During the final year of development of God of War Ragnarök, the need for a DLC was identified - a first for Santa Monica Studio. What started as an initiative to provide additional content for game longevity turned into a unique and very meaningful project for the studio, the series, and its fans: Valhalla.
Join Mihir Sheth, the game's co-Game Director, as he uncovers the story and strategy behind the opportunities, risks, challenges and rewarding outcomes that were met along the way when developing this surprise free DLC to one of Sony's largest franchises in God of War.
Target Audiences
Directors, Studio Heads, Business decision makers, Marketing/PR, Community Managers, and developers interested in adding on to their game in a meaningful way
Experience Level
Beginner
Key Take Aways
- What the GOWR Valhalla DLC was and the role it played for the game, franchise and studio
- How to keep things fresh within a studio via interesting and new challenges while also operating within technical and operational constraints
- How to make the most of an opportunity by strategizing around wholistic value increase at every step
- Methods to genuinely resonate with your fanbase as you continue to build upon what has been established
Session Type
Talk
