Global Growth Starts Early: Localization Built for Game Devs (Presented by AWS)
Tuesday, August 19, 2025 11:45 AM to 12:15 PM · 30 min. (Europe/Berlin)
Stage 3 - Confex Level 1
Talk
~All~BusinessGame DesignTech & Coding
Information
Global players expect immersive, high-quality experiences in their own language—on day one. Yet for many studios, localization remains a late-stage scramble, leading to release delays, quality issues, and costly rework.
In this session, experts from Unity and Phrase will discuss how game developers can flip the script by building localization into their workflows from the start. You’ll discover how early planning, automation, and integrated cloud-based localization tools can help you scale efficiently across markets and platforms.
We’ll share practical tactics from studios doing it right—showing how smart localization setups can speed up development, reduce crunch, and unlock sustainable global growth.
Target Audiences
This session targets game developers, producers, and studio leaders involved in international game releases, from indie teams to AAA studios. It's especially relevant for those seeking to improve their localization processes, reduce development crunch, and optimize their global launch strategies.
Experience Level
Beginner
Key Take Aways
Learn how integrating localization early in development through automated tools and cloud-based solutions can help studios avoid costly delays, reduce crunch, and achieve successful global launches across multiple markets.
Session Type
Talk
