Community Clubhouse: Building a Big Community as a Small Developer (+ Networking Hour)

Stage 15 - Confex Level 2
Panel
~All~BusinessCommunity ManagementPR & Marketing

Information

In today’s game industry, community isn’t a nice-to-have—it’s a development asset, a marketing engine, and a critical source of feedback, all rolled into one. A strong community can make or break the success of your game. But for small teams, time and money are always limited. The good news? You don’t need a massive budget or a dedicated marketing team to build a thriving, passionate player base. What you do need is to start early, stay authentic, and show up consistently.

This talk is designed to help small developers punch above their weight when it comes to community building. Whether you’re a solo creator or a tiny studio, you’ll leave with a toolkit of actionable, low-cost strategies that can make a big impact.
Target Audiences
Studio Leadership, Marketing Leadership, Community Leadership, Development Leadership
Experience Level
Beginner
Key Take Aways
- Why You Need to Start Now How early community-building pays off during funding, development, and launch—and what you risk by waiting too long. - The MVP of Community Engagement What to post, where to post, and how to build authentic relationships without draining your time or budget. - High-Impact, Low-Cost Tactics Practical examples of free (or nearly free) tools and campaigns—like developer diaries, polls, Discord rituals, and co-creation contests—that drive engagement. - Measuring What Matters How to track and share community traction in ways that resonate with investors, publishers, and your own team. - Avoiding the Top 5 Pitfalls Common missteps—from silent Discords to audience mismatches—and how to steer clear of them
Session Type
Panel
Community ClubhouseA free learning and networking hub for game community professionals; Community Clubhouse was founded in early 2023 by industry veterans after recognizing the lack of emphasis on Player Experience, Community Management, and Trust & Safety at prominent gaming conferences, the founders united to establish a space where industry professionals could connect and share their knowledge and experience. Community Clubhouse hosts in-person events featuring expert panels, AMAs, and networking opportunities adjacent to large gaming conferences across the globe.

Registered attendees

Annick Vins
Annick Vins
MentorThe Very Secret Society of Woman in Gaming
Celia Hodent
Celia Hodent
Game UX StrategistFreelance
Christopher Hamilton
Christopher Hamilton
Partner RelationsAiba AI

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