Workshop: Intro to Game UX Part 2: Engageability & UX Strategy

Making fun and engaging video games is hard. Although there is no known recipe for crafting successful games, some clear ingredients exist, which game developers can use to make their own successful recipe. A UX mindset combined with cognitive science knowledge can provide game makers with those ingredients --across all types of games, platforms used, or audiences targeted-- to guide them along the development process. Part 2 covers an "engageability" framework since games cannot just be usable; They more importantly need to be fun and engaging. In this section we will cover human motivation (extrinsic and intrinsic), emotion, and game flow principles. The workshop will end with an introduction to UX strategy, mostly UX research & pipeline, and game ethics.