Leveling Up: Lessons from Brazil’s Legal Framework for Games (Presented by AbraGames)

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Talk
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In 2023, Brazil became one of the few countries in the world to pass a national legal framework dedicated to the games industry. This session tells the inside story—one year after the passing of the law—of how industry leaders, associations, and policymakers worked together to make it happen.

Through a candid and human-centered narrative, Rodrigo Terra, president of Abragames (the Brazilian Association of Game Companies), will share reflections on how the association and its partners navigated the journey behind the framework: the obstacles faced, challenges overcome, and lessons learned. Designed for international associations, policymakers, and industry advocates, this talk is both an inspiration and a call to action.

Whether you're thinking of advocating for similar change or just curious about how a national policy came to be, join us for insights and real-world advice—and be part of the next phase of the global games industry!

Target Audiences
Representatives from international games associations Public policy professionals and government liaisons Legal advisors and advocacy leaders in the creative industries Game industry professionals interested in policy and regulation NGOs and institutions focused on innovation, technology, and cultural development
Experience Level
Intermediate
Key Take Aways
Policy Change Requires Unity: Building demands collaboration between industry, associations, and government—no one can do it alone. We will share key strategies that worked to mobilize our community and build powerful cross-sector alliances. Narratives Drive Impact: Framing games as culture, economy, and innovation is key. Understand how reframing the role of games can influence policy and public perception. A Framework Is Just the Beginning: This is just the beginning—the real work is in implementation, advocacy, and keeping the momentum. Let's explore what it takes to turn legislation into lasting, real-world change for your industry.
Session Type
Talk

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