Viva La Game Dev: How a YouTube Empire Became Indie Game Gold

Viva La Game Dev: How a YouTube Empire Became Indie Game Gold

Keynote Stage - Confex Level 0 (Expo)
Panel
~All~BusinessGame Design

Information

What happens when a bunch of New Zealand comedians with more than 7 million YouTube subscribers decide to make a video game? You get Nice Day for Fishing — a bizarre, hilarious, and surprisingly heartfelt fishing sim from the creative minds behind Viva La Dirt League. But behind the laughs lies a fascinating story about creative collaboration, risk-taking, and the magic that can happen when indie studios and content creators team up.

In this panel, VLDL’s founding team – Rowan Bettjeman, Alan Morrison, and Adam King – team up with Konrad Kunze, CEO of German indie studio FusionPlay, to share the story of how one of their most viral comedy sketches spawned a game idea, and how two teams from opposite sides of the world reeled it in. Expect behind-the-scenes stories, tips for working with creator-owned IP, and an honest look at the joys and chaos of cross-media game development.

Target Audiences
Developers interested in working with external IP
Experience Level
Intermediate
Key Take Aways
IP Isn’t Just for Big Studios: Working with creator-owned IP — even wildly popular ones — is absolutely within reach for indie devs. It’s all about shared passion, not just budgets. Creative Collaboration Can Be the Secret Weapon: Bringing together different creative worlds can lead to truly original games that stand out in a crowded market. Authenticity Wins Every Time: The success of Nice Day for Fishing shows that when you stay true to your creative DNA (in this case, VLDL’s humor and style), fans follow — even into new formats. Small Teams Can Punch Above Their Weight: FusionPlay proved that a nimble indie team can execute a big, fan-facing vision with the right mindset and trust.
Session Type
Panel

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