

Viva La Game Dev: How a YouTube Empire Became Indie Game Gold
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What happens when a bunch of New Zealand comedians with more than 7 million YouTube subscribers decide to make a video game? You get Nice Day for Fishing — a bizarre, hilarious, and surprisingly heartfelt fishing sim from the creative minds behind Viva La Dirt League. But behind the laughs lies a fascinating story about creative collaboration, risk-taking, and the magic that can happen when indie studios and content creators team up.
In this panel, VLDL’s founding team – Rowan Bettjeman, Alan Morrison, and Adam King – team up with Konrad Kunze, CEO of German indie studio FusionPlay, to share the story of how one of their most viral comedy sketches spawned a game idea, and how two teams from opposite sides of the world reeled it in. Expect behind-the-scenes stories, tips for working with creator-owned IP, and an honest look at the joys and chaos of cross-media game development.







