From $0 to $200K: Launching Our First Game with No Budget in 15 Months

The developers of ‘Urban Jungle’ share their journey of releasing their first indie game—from $0 budget to $200K in gross revenue. This session covers practical marketing strategies that helped them earn 120K wishlists, the benefits of working as a small team instead of solo, and how they stayed on track to launch a game that now holds a “Very Positive” rating on Steam. Rather than promising a get-rich formula, this talk offers honest, hands-on insights meant to inspire and empower aspiring indie devs to start, stick with, and finish their projects—no matter their resources.