Validate, Hype, Release - A Strategic Approach to Reducing Your Next Game’s Risk of Flopping
-All-
Information
Maintaining an indie studio is a tough challenge. With roughly 1000 games launching on Steam every month, it’s just too easy to be overlooked.
After releasing two profitable PC games and gathering over 400k wishlists for our upcoming game ‘The Wandering Village’ we’ve now identified the approaches that are crucial to our success.
In this talk, I’ll share our studio’s best practices to validate interest in a project early on, build up hype around the game and finally focusing your momentum at launch. Join me in the dissection of our strategies related to crowdfunding, social media, social news, community building and events.
Takeaway
'- Testing your game pitch + visuals early can save you a lot of work later
- Crowdfunding is a great way to see if people will pay for you game
- Digital events are a very effective tool to gather wishlists
- Analysis of our wishlist graph to see
Session Type
Talk (40 Min)
