The Founder’s Dilemma: Making Hard Choices or “What Games to Build Next”
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Information
Join me for an engaging and insightful talk tailored for executives, founders, and design directors, as we dive into the crucial decision-making process that shapes the later years of our game development careers: what game should we actually create?
Drawing from my experience as a Creative Director at Tencent HQ in China, I'll share firsthand insights into the decision-making process behind funding and validating game pitches from studios worldwide.
Discover the secrets to evaluating your team's unique strengths and acknowledging your limits, pinpointing target audiences, and staying ahead of ever-changing market trends. Learn how to strike the perfect balance between fostering creativity and ensuring commercial viability.
If time permits, we'll also delve into captivating case studies of both successful and not-so-successful projects, including my own, providing you with practical tools and strategies to help you evaluate game ideas and make informed decisions with confidence.
Target Audiences
Executives, Founders, and Design directors
Experience Level
Expert
Key Take Aways
- Assess your team's capabilities and skills to align with team dynamics and guide game selection.
- Use the same methods used by investors to research target audiences, market trends, and player preferences to develop games that resonate with players and fit with investors expectations.
- Integrate the concept of commercial viability directly into your creative vision in order to have a bullet-proof business model that does not compromise with gameplay quality.
- Build your tech stack with the future in mind, but never hesitate to leverage available technology, tools, and resources to go-to-market as fast as possible and get your game out there in front of players.
- Post-mortems are your new best friend. Study success stories and failures in the game industry to gain valuable insights and inform your current and future development strategies.
- Develop and refine your own methodologies to evaluate game ideas and share them transparently with your team and your business circle.
Session Type
Talk
