Dead by Daylight: Birth of a Horror Franchise
Stage 8
Live
-All-BusinessPR & Marketing
Information
Over its seven-year history, Dead by Daylight has partnered with the biggest brands in horror from film, tv and gaming. Since its debut, over 50 million people have jumped into the Fog and Dead by Daylight has become known as the Hall of Fame of Horror, thanks to its many partnerships. Now that Dead by Daylight is recognized as a leading brand in the horror world, we are expanding the franchise by partnering with other entertainment companies in gaming, comic books, and film.
During this talk, you'll get different perspectives on how we proceed when selecting the brands, we welcome into our world and how we proceed when we license Dead by Daylight.
Target Audiences
This talk is suitable for anyone in the gaming industry who is in the process of building a brand or is simply curious about the process of signing licenses and prioritizing licensed content roadmaps. This includes, but is not limited to, product man
Experience Level
Intermediate
Key Take Aways
Attendees will get a glimpse behind the scenes of how Dead by Daylight’s Horror Hall of Fame came to be, the complications and takeaways from incorporating established licenses into a budding brand, and how it came to strengthen, mold, and benefit Dead by Daylight’s evolution into its own powerhouse franchise.
Session Type
Talk
