A Hype-Free Assessment of AI in the 2025 Games Industry

Stage 15 - Confex Level 2
Talk
~All~AIBusinessGame DesignProductionTech & Coding

Information

The games industry has spent the last few years caught in the crosshairs of Generative AI. Tech companies the world over have led to an aggressive pursuit of automating creative aspects in games, at a time when the industry is experiencing tremendous upheaval.

But is this technology actually useful? Are we at risk of losing our creativity? Is it of any real use in production? In this talk, we combat some myths about the state of AI technologies in 2025, highlight real innovations across the industry, and give a grounded, hype-free assessment of the state of AI technology.

Target Audiences
Everyone who is wondering about the impact of AI in their development process
Experience Level
Intermediate
Key Take Aways
- Learn how to differentiate between different forms of AI, and their value in the games production pipeline. - Understand how to challenge the myths surrounding generative AI and have a stronger grasp of how it can prove useful in production. - Be familiar with the fundamental aspects of AI policy you need to have implemented in your studio, right now, to protect your staff and your IP. - Be aware of what technological trends and emerging, and what risks but also opportunities are out there for game
Session Type
Talk

Registered attendees

Ben Ackland
Ben Ackland
Co-FounderMeaning Machine
Dragan Jerosimović
Dragan Jerosimović
Game DeveloperIndependent
Ennio De Nucci
Ennio De Nucci
Co Founder and Game Design DirectorStudio Atelico