The Steam Discovery Journey of 'Necesse' - Learning and Using the Steam Algorithm

The Steam Discovery Journey of 'Necesse' - Learning and Using the Steam Algorithm

Stage 7 - Confex Level 2
Talk
~All~Community ManagementPR & Marketing

Information

This session will give exclusive insight into how Necesse went from selling 0 copies on 4th day of release to now having sold over 1 million copies. It will be a story about how a self funded solo developer went from nothing to now having a small indie studio with 8 full time developers.

Necesse's early access journey has been a wild roller coaster. It was released all the way back in 2019 as a barely minimum viable product in it's genre. Since then it has got 2 complete graphics overhauls, over 10 times the amount of content, many feature overhauls and most importantly, a vibrant community around it.

Note: Pending confirmation, we expect to release the 1.0 version of Necesse before this talk will be held. If so, it will also include the learnings from that.

Target Audiences
Indie developers and marketers aspiring to succeed with their own games on a zero dollar marketing budget.
Experience Level
Beginner
Key Take Aways
Big release splashes aren't the only way to make a successful game. Building a community with engaging fans and many smaller splashes is also a viable path to a successful game.
Session Type
Talk