Workshop: How to Build Lasting Game IPs & Brands
Monday, August 18, 2025 12:45 PM to 2:15 PM · 1 hr. 30 min. (Europe/Berlin)
Stage 9 - Workshops 1, Confex Level 2
Workshop
~All~Game DesignNarrative DesignPR & Marketing
Information
Based on experience from 40+ IP and brand projects, Christian Fonnesbech will dive into the key elements of creating a game that stands out and is designed for long-term success. Does it connect emotionally? Is the potential for longevity there? And can you develop an impactful brand around it?
This 120-minute online session combines an in-depth overview of the framework and vocabulary of IP & brand building with a Q&A. The objective is to provide shared goals and understanding - to support your teams' development of enduring franchises.
Target Audiences
Everybody in a games company with an interest in building lasting IPs and impactful brands
Experience Level
Intermediate
Key Take Aways
Key Takeaways:
1. How to build long term value in your game and company
2. Understanding how IPs are built
3. Most common mistakes in IP and brand building
Session Type
Workshop
