Low-Budget, High-Impact Marketing for Indie Games (From the Rest of the World)

Monday, August 24, 2026 12:45 PM to 2:15 PM · 1 hr. 30 min. (Europe/Berlin)
Stage 9 - Workshops 1, Confex Level 2
Workshop
~All~BusinessCommunity ManagementPR & Marketing

Information

This session explores how indie game teams outside major industry hubs can build meaningful visibility without large budgets. We will focus on turning constraints into advantage through smart storytelling, community-led growth, creator partnerships, and selective event participation. The discussion will highlight practical approaches to earning attention, sustaining momentum, and building a brand that travels across markets. We will explore how we did this at Kunta Content.

A quick guide:
- How social media and narrative-driven content helped generate more than 7 million organic impressions. - How to assess events for real business value, not just visibility.
- How to build long-term relationships with players, creators, and industry partners.
Session Type
Workshop
Target Audiences
Target Audience - Indie developers and studio leads from emerging markets (Africa, Latin America, Southeast Asia, Eastern Europe) - Solo developers or small teams with limited marketing budgets - Game marketers who want scrappy, creative approaches over paid media - Event organizers and community managers looking to maximize ROI from showcases - Publishers and platform holders interested in working with non-traditional studios
Experience Level
Intermediate
Key Take Aways
Short Summary: - Practical frameworks to generate massive reach and partnerships without big budgets proven by Kunta Content's 7M+ organic impressions. Detailed Learnings: - Social Media Blueprint: Content strategies that convert storytelling into 7M+ organic impressions across TikTok, Instagram, and X. - Event ROI Framework: How to pick conferences, showcases, and demos that deliver deals, not just selfies. - Creator Economy Playbook: Finding, activating, and sustaining relationships with streamers and influencers who love your game. - Community-Led Growth: Turning players into evangelists through Discord, WhatsApp groups, and localized campaigns. - Long-term Partnership Building: How to nurture relationships with publishers, platforms, and media that last beyond launch.

Registered attendees

Dieter Marchsreiter
Dieter Marchsreiter
CEOMarchsreiter Communications GmbH
Eline Mujires
Eline Mujires
Lead ProducerCohop Games
Joana Almeida
Joana Almeida
Senior Technical Artist--