ARD auf der Gamescom?! WTF?! Meine Gebühren!!!

[This is a machine translation]

Yes, we know what you're thinking. ‘What on earth is ARD doing at Gamescom?! And what do games have to do with journalism, public broadcasting and my licence fee?’ Spoiler: quite a lot.

In this talk, we'll show why games are no longer just a ‘nice to have’ for media companies, but strategically relevant platforms for content, exchange and community building. We'll take a look behind the scenes of ARD gaming projects, talk about lessons learned, fails and hypes – and present some of the formats we will be showcasing at Gamescom 2025: from the ‘Almania’ game to the successful media library series, our ‘Build the Castle’ Roblox experience and our formats on the ARD Twitch channel.

Between digital strategy, cultural mission and community memes, we ask ourselves: How does a media company that takes gaming seriously have to tick – and what does that mean for our role in the digital society?

Come by, join the discussion – true to the motto of our stand this year:

‘PLAY, WATCH, CONNECT’