New Territories Unlocked: Monetization Strategies for the Asian Market (Presented by Terminal3)
Stage 9 - Confex Level 2
-All-BusinessCulture
Information
The game industry is worth a whopping $ 185 Billion in 2023 and projected to reach $280 Billion this year. A huge part of that success is due to the industry’s global reach.
This session will take you around Asia and explore how you can leverage this international access to broaden the reach of your game. We will dive into different markets outside of the US and Europe that are established markets for games like Korea, Japan and China. We will also look into territories that are showing growth in their game revenue like South East Asia and India.
Target Audiences
Publishers and developers exploring new markets or want to improve their performance in Asian markets.
Experience Level
Beginner
Key Take Aways
After this session, you will know about:
- Advantages and opportunities of selling your games in Asian markets
- Market-specific gamer spending and payment habits
- Strategies to localize your approach without doing a major rehaul
