Inside Creator Campaigns: Real Stories, Data, and Lessons from the Trenches

Tuesday, August 25, 2026 11:15 AM to 12:15 PM · 1 hr. (Europe/Berlin)
Stage 7 - Confex Level 2
Talk
~All~PR & Marketing

Information

Real creator campaigns from Indie Games to AAA, real data, and real decisions, and a chance to step into how others approach influencer marketing and what goes through their heads along the way.
Topics
~All~PR & Marketing
Track
PR & Marketing
Session Type
Talk
Target Audiences
Publishers, marketing professionals, and game developers who want a clearer understanding of how creator campaigns actually work in practice.
Experience Level
Intermediate
Key Take Aways
- Practical insights from campaigns across different well known games - How different teams approach creator selection and plan campaigns - What to look for in campaign data and how to interpret it - How teams respond when results are unclear or unexpected
Available to Ticket Type(s)
  • gcdev Student Pass
    • gcdev Content Pass
      • gcdev Trade Pass
        • gcdev Press Pass
          • gcdev Speaker Pass
            • gcdev VIP Pass

              Join the event!

              See all the content and easy-to-use features by logging in or registering!