You Don’t Own Your Community: Building a Creator-Led Growth Engine

Monday, August 24, 2026 1:15 PM to 1:45 PM · 30 min. (Europe/Berlin)
Stage 7 - Confex Level 2
Talk
~All~Community ManagementMobilePR & Marketing

Information

When your game has been around for years, staying relevant becomes one of your biggest challenges, especially in a competitive mobile market and a fast-moving, trend-driven social media landscape. Join Hanna Berggren, Community Manager at SYBO, as she shares how creators and user-generated content can help sustain and grow your game over time. From identifying the right creators to activating and motivating them, this session will explore how to build a creator ambassador program that drives long-term engagement and supports a community-led approach to growth.
Topics
~All~Community ManagementMobilePR & Marketing
Track
Community
Session Type
Talk
Target Audiences
The session is for community managers, social and marketing leads, and developers looking to build and sustain creator-led communities. It is particularly relevant for teams exploring how to activate user-generated content, develop creator or ambassador programs, and drive long-term engagement beyond traditional studio-led approaches. No prerequisite knowledge is necessary.
Experience Level
Intermediate
Key Take Aways
Attendees will gain practical, actionable insights on how to build and sustain a creator ambassador program that supports long-term community growth. Learn how to identify and work with different types of creators, what motivates them beyond large-scale budgets, and how to recruit, activate, and retain creators over time. The session will also provide guidance on how to balance creative freedom with brand guidelines, and how to navigate the challenges of building a creator program from the ground up. Through real examples, attendees will walk away with clear frameworks for turning user-generated content into a sustainable, community-led growth engine.
Available to Ticket Type(s)
  • gcdev Student Pass
    • gcdev Content Pass
      • gcdev Trade Pass
        • gcdev Press Pass
          • gcdev Speaker Pass
            • gcdev VIP Pass

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