Breadth vs Depth: Winning the Fandom Economy in Games

Monday, August 24, 2026 12:00 AM to 12:01 AM · 1 min. (Europe/Berlin)
Roundtable
~All~Community ManagementCulturePR & Marketing

Information

The rules have changed. Players aren't just looking for a great game, they're looking for somewhere to belong. This roundtable brings together marketing leaders from some of gaming's most iconic franchises for an honest conversation about what it takes to win in the fandom economy. We'll explore how the best in the business grow their reach without losing their community, and why the fandom you build today might be your most valuable asset tomorrow.
Session Type
Roundtable
Target Audiences
Senior marketing, community, and IP leaders at game studios and publishers who are actively navigating the challenge of scaling their franchise while keeping their community engaged and loyal.
Experience Level
Intermediate
Key Take Aways
Actionable frameworks and real-world examples for building fandom that drives loyalty, retention, and long-term growth across franchises of every scale.

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