Indies Only Have Seconds: How Raw Fury Hook Steam Audiences

Tuesday, August 25, 2026 1:15 PM to 1:45 PM · 30 min. (Europe/Berlin)
Stage 7 - Confex Level 2
Talk
~All~PR & Marketing

Information

Raw Fury has shipped 50+ characterful games across a vivid collection of different genres. This talk breaks down a no-nonsense marketing funnel from first impression to a demo download or wishlist with real examples.
Topics
~All~PR & Marketing
Track
PR & Marketing
Session Type
Talk
Target Audiences
Small studios (Indie or early stage publisher backed) who have shipped at least one game and are already doing some form of marketing. Potentially have a dedicated marketing person or work with a publisher, but the marketing efforts arent converting
Experience Level
Intermediate
Key Take Aways
Raw Fury has released over 50 games;from story rich choices matters games like Esoteric Ebb to Puzzle Roguelite Blue Prince or Creature collector Cassette Beasts - we know a thing or two about what matters for players. Most studios lose players between first impression and demo download or wishlist by treating audience-finding as a destination rather than a process. - A simple process and framework for structuring and designing your player journey - from first impression to demo or wishlist. - How to identify and position for a specific audience with real examples from a wide range of games - What your Steam assets are actually doing for players and how to find out what actually matters for your specific audience.
Available to Ticket Type(s)
  • gcdev Student Pass
    • gcdev Content Pass
      • gcdev Trade Pass
        • gcdev Press Pass
          • gcdev Speaker Pass
            • gcdev VIP Pass

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